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Egg McMuffin Inventor Dies At 89

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Mar 27, 2008 7:31 pm US/Pacific

Egg McMuffin Inventor Dies At 89

LOS ANGELES (AP) ― A Southern California McDonald's restaurants official says Egg McMuffin inventor Herb Peterson has died in Santa Barbara at age 89.

Monte Fraker, vice president of operations for McDonald's restaurants in Santa Barbara, said Peterson died peacefully at his home on Tuesday.

Peterson came up with idea for the signature McDonald's breakfast item in 1972.

He began his career with McDonald's as vice president of the company's advertising firm, D'Arcy Advertising, in Chicago. He wrote McDonald's first national advertising slogan, "Where Quality Starts Fresh Every Day," and eventually became a franchisee.

(© 2010 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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