Oct 9, 2008 1:20 pm US/Pacific
Obama Buys Half-Hour Of CBS Primetime
NEW YORK (CBS) ―
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Democrat Barack Obama makes a point to the audience as Republican John McCain listens during their second presidential debate at Belmont University's Curb Event Center on Oct. 7, 2008, in Nashville, Tenn.
Paul J. Richards/AFP/Getty Images
Democratic presidential candidate Barack Obama plans to air a 30-minute commercial during primetime on Oct. 29, six days before Election Day.
Obama spokesman Bill Burton said the campaign has secured the time from CBS and is negotiating with other networks to air the half-hour spot.
In a statement released Thursday evening, CBS confirmed Obama's campaign had purchased the 30 minutes of air time.
"We will, of course, make an equivalent opportunity available to Senator McCain and other legally qualified candidates upon request," the network said in the news release.
Obama has been outspending rival John McCain in advertising and has been airing commercials of up to two-minutes in length. Ross Perot famously aired a 30-minute ad during his independent presidential campaign in 1992, attracting 16.5 million viewers.
Short political spots have been the traditional way for politicians to communicate with voters. For Obama, however, a longer piece would be a dramatic way to close his argument to voters.
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