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'Big Brother 11' Proving To Be Ratings Grabber

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Jul 15, 2009 12:43 pm US/Pacific

'Big Brother 11' Proving To Be Ratings Grabber

LOS ANGELES (CBS) ― "Big Brother 11" is literally heating up the summer for CBS.

The perennial summer smash premiered July 9th and even bested the season 10 premiere in all the key demographics advertisers want: Adults 18-49 and Adults 18-34.

The show reportedly boosted CBS's average in the time period by 64% and 100% with adults 18-49 and 18-34, respectively.

This season's cast, broken up into traditional high school cliques of athletes, most popular, brains and off-beats -- aka nerds, has proven to also score with audiences in untraditional media, including wireless and web.

Season 11 was 11% higher than season 10 at cbs.com, the previous winner in on line traffic.

The show's 24-7 live streams also increased, according to CBS, by a whopping 263% over last year.

(© MMIX, CBS Broadcasting Inc. All Rights Reserved.)

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© MMIX, CBS Broadcasting Inc. All Rights Reserved.